BRINGING FORDS UNIQUE CULTURE TO OUR CUSTOMERS
Something we realised through our CRM program was just how many amazing stories Ford could tell.
From an in-depth look at the process of designing a vehicle to the nameplates out there in Europe providing critical services, like emergency and policing.
The incredible technology forging the future of automotive to the intimate stories told by our loyal customers.
Something we realised through our CRM program was just how many amazing stories Ford could tell.
From an in-depth look at the process of designing a vehicle to the nameplates out there in Europe providing critical services, like emergency and policing.
The incredible technology forging the future of automotive to the intimate stories told by our loyal customers.
BRINGING FORDS UNIQUE CULTURE TO OUR CUSTOMERS
Header
Desiging a CRM Newsletter program gave us the unique oppurtunity to talk directly to our customers and the world of Ford. Along with our social channels like youtube we were able to take take them through every step of Explorer's design process.
Talk about Mustang Mach-E and its critical role in Emergency services. Challenging the perception that electric vehicles are less dependable that petrol engine vehicles.
And sometimes just using the brand to host great creative and cultural content like Fords Amplified program. Which sought to identify and help up and coming music talent.
My Role
Ceative Director
Tools
Adobe Creative Suite
Sketch
DaVinci
Framer
Figma
Timeline
Header
Desiging a CRM Newsletter program gave us the unique oppurtunity to talk directly to our customers and the world of Ford. Along with our social channels like youtube we were able to take take them through every step of Explorer's design process.
Talk about Mustang Mach-E and its critical role in Emergency services. Challenging the perception that electric vehicles are less dependable that petrol engine vehicles.
And sometimes just using the brand to host great creative and cultural content like Fords Amplified program. Which sought to identify and help up and coming music talent.
My Role
Ceative Director
Tools
Adobe Creative Suite
Sketch
DaVinci
Framer
Figma
Timeline
WE HAD THE TALENT
We wanted to tap into the cultural significance of the Ford Mustang to give young aspiring talent a platform. We had a partner in Sofar sounds we just needed a name and unique identity.
The name Amplified immediately stuck with us as it perfectly described the ambition and referenced the electrified nature of the Mach E.
WE HAD THE ICON
Who better to present this than pop cultures most iconic car. The all new electrified Mustang.
We wanted to tap into the cultural significance of the Ford Mustang to give young aspiring talent a platform. We had a partner in Sofar sounds we just needed a name and unique identity. The name Amplified immediately stuck with us as it perfectly described the ambition and referenced the electrified nature of the Mach E.
WE HAD THE TALENT
We wanted to tap into the cultural significance of the Ford Mustang to give young aspiring talent a platform. We had a partner in Sofar sounds we just needed a name and unique identity.
The name Amplified immediately stuck with us as it perfectly described the ambition and referenced the electrified nature of the Mach E.
WE HAD THE ICON
Header
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat.
Header
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat.
Header
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat.
Back
Next
Connect with
https://danthorpecreative.framer.website/
Created by Dan Thorpe
Brand creative Director specialising in Automotive. Strategic Content.
UX and UI design. Scriptwriting and storytelling. Art Direction and Brand positioning
Site content
Brand Guardianship
Brand Stories
Brand Conetn
Brand Campaign
About me
Contact
https://danthorpecreative.framer.website/
Created by Dan Thorpe
Brand creative Director specialising in Automotive. Strategic Content.
UX and UI design. Scriptwriting and storytelling. Art Direction and Brand positioning.
Site content
Brand Guardianship
Brand Stories
Brand Conetn
Brand Campaign
About Me
Contact
https://danthorpecreative.framer.website/
Connect with