LAUNCHING A GLOBAL BRAND CAMPAIGM

Over 12 years, working closely with Ford's lead creative agencies — first BBDO, then Wieden & Kennedy — I played a central role in evolving and iterating on the brand platform, helping to shape not just individual campaigns but the long-term creative direction of one of the world's most iconic automotive brands.

Across that time, I led work spanning multiple car launches and two major global brand campaigns, rapidly building out executions across the full vehicle range and translating the overarching creative platform into every channel and touchpoint — from above-the-line and digital, through to CRM, social, and performance marketing — across more than 20 markets worldwide.

Over 12 years, working closely with Ford's lead creative agencies — first BBDO, then Wieden & Kennedy — I played a central role in evolving and iterating on the brand platform, helping to shape not just individual campaigns but the long-term creative direction of one of the world's most iconic automotive brands.

Across that time, I led work spanning multiple car launches and two major global brand campaigns, rapidly building out executions across the full vehicle range and translating the overarching creative platform into every channel and touchpoint — from above-the-line and digital, through to CRM, social, and performance marketing — across more than 20 markets worldwide.

LAUNCHING A GLOBAL BRAND CAMPAIGM

CREATIVE

THE CHALLENGE

The real challenge — and the work I'm most proud of — was taking a bold, top-line creative idea and making it work across the full breadth of Ford's business.

That meant going beyond the hero campaign and working out what the brand platform genuinely meant for areas like Ford Service, Commercial Vehicles, and dealer communications; ensuring the big idea wasn't just a launch moment, but a living, breathing framework that every part of the business could own.

My Role

Design and Creative Direction

Tools

Adobe Creative Suite

Sketch

DaVinci

Framer

Figma

Timeline

THE CHALLENGE

The real challenge — and the work I'm most proud of — was taking a bold, top-line creative idea and making it work across the full breadth of Ford's business.

That meant going beyond the hero campaign and working out what the brand platform genuinely meant for areas like Ford Service, Commercial Vehicles, and dealer communications; ensuring the big idea wasn't just a launch moment, but a living, breathing framework that every part of the business could own.

My Role

Design and Creative Direction

Tools

Adobe Creative Suite

Sketch

DaVinci

Framer

Figma

Timeline

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A landmark moment in Ford's history — and one of the most exciting briefs of my career — the first-ever petrol engine Mustang to be sold in Europe demanded something far beyond a conventional car launch.

Working closely with GTB’s Creative Director, we introduced an icon to an entirely new audience; a car with more than 60 years of American mythology behind it, landing on European roads for the very first time. This meant building out an entirely new look and feel for Mustang.

The challenge was translating that heritage and emotional weight into a campaign that felt culturally relevant across more than 20 diverse European markets — without diluting the raw, iconic energy that makes a Mustang a Mustang.

That meant building out executions across every channel and touchpoint, from hero film and out-of-home through to digital, social, CRM and dealer communications

HEADLINE

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Brand Guardian

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Brand Storytelling

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Creative Content

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