STYLE MEETS TECH MEETS WORLD
A big part of my recent time working on Ford nameplates has been thinking about how they show up in the world. And building a world around the vehicles that truly reflect the spirit and values of the brand.
Understanding our audience was key. So, client and product team workshops, vehicle immersion days and lots of competitor analysis helped us define how the vehcles 'showed up'.
VEHICLE PLAYBOOKS
The end result of all this thinking was a series of Playbooks we shared across the agency and with our other production and creative partners.
Whether its was a new vehicle launch like Explorer or Capri or much loved family favourite there was an in depth guide available that provided guidance of Photography style, locations and talent.
My Role
Creative Director
Tools
Adobe Creative Suite
Sketch
DaVinci
Framer
Figma
Timeline
2 year product cycles
VEHICLE PLAYBOOKS
The end result of all this thinking was a series of Playbooks we shared across the agency and with our other production and creative partners.
Whether its was a new vehicle launch like Explorer or Capri or much loved family favourite there was an in depth guide available that provided guidance of Photography style, locations and talent.
My Role
Creative Director
Tools
Adobe Creative Suite
Sketch
DaVinci
Framer
Figma
Timeline
2 year product cycles
FAMILY FAVOURITES RE-IMAGINED
I worked on the re launch of Fiesta and Focus. Firm favourites across Europe we worked on updating the perception of both vehicles.
As premium, smart and connected.
LAUNCHING A NEW VEHICLE
Explorer was a brand new vehicle in Europe. A 100% electric crossover SUV. From the very start we realised we wanted to re-think what it meant to be an explorer.
Avoiding the cliche and making our customers feel like they could be the hero of their very own adventure.
I worked on the re launch of Fiesta and Focus. Firm favourites across Europe we worked on updating the perception of both vehicles. As premium, smart and connected.
FAMILY FAVOURITES RE-IMAGINED
Explorer was a brand new vehicle in Europe. A 100% electric crossover SUV. From the very start we realised we wanted to re-think what it meant to be an explorer.
Avoiding the cliche and making our customers feel like they could be the hero of their very own adventure.
LAUNCHING A NEW VEHICLE
CREATIVE
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https://danthorpecreative.framer.website/
Created by Dan Thorpe
Brand creative Director specialising in Automotive. Strategic Content.
UX and UI design. Scriptwriting and storytelling. Art Direction and Brand positioning
Site content
Brand Guardianship
Brand Stories
Brand Conetn
Brand Campaign
About me
Contact
https://danthorpecreative.framer.website/
Created by Dan Thorpe
Brand creative Director specialising in Automotive. Strategic Content.
UX and UI design. Scriptwriting and storytelling. Art Direction and Brand positioning.
Site content
Brand Guardianship
Brand Stories
Brand Conetn
Brand Campaign
About Me
Contact
https://danthorpecreative.framer.website/
Connect with