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Ford.com
Ford Pass
Ford Pass
We put the customer at the heart of the Ford.com experience and built a templated approach for lightning fast deployment. All without our loyal customers ever noticing.
The early iteration of Ford.com were a mix of competing promotions for the various business unit making up Ford. Fighting for space without context or any data driven insight. A billion-dollar digital footprint covering over 100 model pages, dealer tools, a sales funnel, and after sales care. 20 million monthly visits.
We had to refresh the digital experience using all the same infrastructure. But the key was to convince our clients that a customer first approach was the key shift in approach.
We put the customer at the heart of the Ford.com experience and built a templated approach for lightning fast deployment. All without our loyal customers ever noticing.
The early iteration of Ford.com were a mix of competing promotions for the various business unit making up Ford. Fighting for space without context or any data driven insight. A billion-dollar digital footprint covering over 100 model pages, dealer tools, a sales funnel, and after sales care. 20 million monthly visits.
We had to refresh the digital experience using all the same infrastructure. But the key was to convince our clients that a customer first approach was the key shift in approach.
Early iterations introduced a component library. Replacing outdated designs with patterns that allowed us to quickly prototype and deploy custom content.
No site teardown was allowed. Ford.com couldn't afford any service interruptions, so we took on the redesign section by section. We identified the site functionality doing the heavy lifting and redesigned them.
Early iterations introduced a component library. Replacing outdated designs with patterns that allowed us to quickly prototype and deploy custom content.
No site teardown was allowed. Ford.com couldn't afford any service interruptions, so we took on the redesign section by section. We identified the site functionality doing the heavy lifting and redesigned them.
Finally, we looked at the nameplate experience with the simple approach of 'show don't tell'. High impact content that weaved a compelling brand story.
We needed a highly impactful design that acted as an entry point for the customers journey. With the launch of a new generation of EV's and a simplified product lineup we completely redesigned the product experience. Updated our tone of voice. And rebriefed bespoke film and photographic assets with a far bolder more dynamic art direction.
Finally, we looked at the nameplate experience with the simple approach of 'show don't tell'. High impact content that weaved a compelling brand story.
We needed a highly impactful design that acted as an entry point for the customers journey. With the launch of a new generation of EV's and a simplified product lineup we completely redesigned the product experience. Updated our tone of voice. And rebriefed bespoke film and photographic assets with a far bolder more dynamic art direction.
https://danthorpe.co.uk
Created by Dan Thorpe
Brand creative Director specialising in Automotive. Strategic Content.
UX and UI design. Scriptwriting and storytelling. Art Direction and Brand positioning
Connect with
Site content
Brand Guardianship
Brand Stories
Brand Conetn
Brand Campaign
About me
Contact
https://danthorpe.co.uk
Created by Dan Thorpe
Brand creative Director specialising in Automotive. Strategic Content.
UX and UI design. Scriptwriting and storytelling. Art Direction and Brand positioning
Connect with
Site content
Brand Guardianship
Brand Stories
Brand Conetn
Brand Campaign
About me
Contact
https://danthorpecreative.framer.website/
Created by Dan Thorpe
Brand creative Director specialising in Automotive. Strategic Content.
UX and UI design. Scriptwriting and storytelling. Art Direction and Brand positioning.
Site content
Brand Guardianship
Brand Stories
Brand Conetn
Brand Campaign
About Me
Contact
https://danthorpecreative.framer.website/
Connect with