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Im a Creative Director with over 10 years of experience in creative leadership, helping brands figure out who they are, what they want to say, and how best to say it.
I specialise in brand positioning, guardianship, and building connected brand ecosystems, with a digital-first mindset rooted in crafting thoughtful, beautiful experiences. I connect storytelling to strategy — and creativity to real customer needs.
AT A
GLANCE
26/07/13 - 26/07/20
VML
Creative Director
A Creative leadership role which included planning and executing content for vehicle launches, CRM strategy, brand creative and positioning. UX design oversight and managing and nurturing a team of writers and art directors.
26/07/20 - 30/01/26
OGILVY
Design Director
Head of Digital Design at GTB, leading Ford of Europe’s entire digital experience. I oversee Ford.com, social, online advertising, and product films, acting as brand guardian across European markets.
Adobe Creative Suite
Figma
Sketch
DaVinci
Framer
26/07/13 - 26/07/20
VML
Creative Director
A Creative leadership role which included planning and executing content for vehicle launches, CRM strategy, brand creative and positioning. UX design oversight and managing and nurturing a team of writers and art directors.
26/07/20 - 30/01/26
OGILVY
Design Director
Head of Digital Design at GTB, leading Ford of Europe’s entire digital experience. I oversee Ford.com, social, online advertising, and product films, acting as brand guardian across European markets.
AT A
GLANCE
Adobe Creative Suite
Figma
Sketch
DaVinci
Framer
Framer
Im a Creative Director with over 10 years of experience in creative leadership, helping brands figure out who they are, what they want to say, and how best to say it.
I specialise in brand positioning, guardianship, and building connected brand ecosystems, with a digital-first mindset rooted in crafting thoughtful, beautiful experiences. I connect storytelling to strategy — and creativity to real customer needs.
CREATIVE
LAUNCHING A LEGEND
It take a huge effort to launch a legend. Web, social, platform and CRM. I'm incredibly proud to have been part of the team.
Ford is all about 'firsts' and our challenge was to reflect that in our work. The launch email was crucial in reaching our customers first and reflect the dynamism and energy of the social content.
We did what couldn't be done served our customers and 24 fps 10 second filmic launch sequence. Followed by a program of Design, Tech and
lifestyle content.
CAPRI
Featured project
Featured project
CAPRI
It takes a lot launch a legend. Web, social, platform and CRM. I'm incredibly proud to have been part of the team.
Ford is all about 'firsts' and our challenge was to reflect that in our work. The launch email was crucial in reaching our customers first and reflect the dynamism and energy of the social content.
We did what couldn't be done served our customers and 24 fps 10 second filmic launch sequence. Followed by a program of Design, Tech and lifestyle content.
Launching a Legend
CREATIVE
CREATIVE
Lets get
in touch
Looking for a creative director with a design background and years of experience across multiple sectors?
https://www.linkedin.com/in/danthorpe/
dancthorpe@gmail.com
Lets get
in touch
Looking for a creative director with a design background with years of experience across multiple sectors?
+44 7590551174
dancthorpe@gmail.com
Connect with
https://danthorpecreative.framer.website/
Created by Dan Thorpe
Brand creative Director specialising in Automotive. Strategic Content.
UX and UI design. Scriptwriting and storytelling. Art Direction and Brand positioning
Site content
Brand Guardianship
Brand Stories
Brand Conetn
Brand Campaign
About me
Contact
https://danthorpecreative.framer.website/
Created by Dan Thorpe
Brand creative Director specialising in Automotive. Strategic Content.
UX and UI design. Scriptwriting and storytelling. Art Direction and Brand positioning.
Site content
Brand Guardianship
Brand Stories
Brand Conetn
Brand Campaign
About Me
Contact
https://danthorpecreative.framer.website/
Connect with