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Ford Pass
Ford Pass
Ford Pass
The brief
An app that allows you to connect controls and monitor your vehicle.
FordPass allows you access to remote features while on your phone. Like remote start, lock and unlock, GPS tracking, fuel and oil stats. Plus its completely free. We produced a series of 'How to' films to unpack the features of the app for our customers. A bold campain art direction that could communicate the benefits of complex functionality with heart stopping, beautiful product photography across multiple markets and languages. Instantly.
The brief
An app that allows you to connect controls and monitor your vehicle.
FordPass allows you access to remote features while on your phone. Like remote start, lock and unlock, GPS tracking, fuel and oil stats. Plus its completely free. We produced a series of 'How to' films to unpack the features of the app for our customers. A bold campain art direction that could communicate the benefits of complex functionality with heart stopping, beautiful product photography across multiple markets and languages. Instantly.
Ford Pass augments your ownership experience. So we leaned into the visual language of augmented reality.
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Ford Pass augments your ownership experience. So we leaned into the visual language of augmented reality.
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum.
We needed to produce a short film about the features of FordPass. We had a limited budget but wanted to produce something memorable.
We chose an animated solution with an evocative and charming art direction style. Something that spoke to the heritage of Ford but also looked forward to Fords innovative nature.
We needed to produce a short film about the features of FordPass. We had a limited budget but wanted to produce something memorable.
We chose an animated solution with an evocative and charming art direction style. Something that spoke to the heritage of Ford but also looked forward to Fords innovative nature.
https://danthorpe.co.uk
Created by Dan Thorpe
Brand creative Director specialising in Automotive. Strategic Content.
UX and UI design. Scriptwriting and storytelling. Art Direction and Brand positioning
Connect with
Site content
Brand Guardianship
Brand Stories
Brand Conetn
Brand Campaign
About me
Contact
https://danthorpe.co.uk
Created by Dan Thorpe
Brand creative Director specialising in Automotive. Strategic Content.
UX and UI design. Scriptwriting and storytelling. Art Direction and Brand positioning
Connect with
Site content
Brand Guardianship
Brand Stories
Brand Conetn
Brand Campaign
About me
Contact
https://danthorpecreative.framer.website/
Created by Dan Thorpe
Brand creative Director specialising in Automotive. Strategic Content.
UX and UI design. Scriptwriting and storytelling. Art Direction and Brand positioning.
Site content
Brand Guardianship
Brand Stories
Brand Conetn
Brand Campaign
About Me
Contact
https://danthorpecreative.framer.website/
Connect with